Complete Guide to Creating Ads on Facebook Ads from Beginning to Publish!

facebook ads

Facebook is a social media platform with 2.23 billion monthly active users. This is certainly a golden opportunity for marketers to promote their business on Facebook. In this article you will learn in full how to create ads on Facebook using Facebook Ads.

The We team has also made a special video tutorial on how to post ads on Facebook below:

Prefer to read? No problem, let’s start learning how to advertise on facebook ads.

facebook ads
facebook ads

What is Facebook Ads?

Facebook Ads is an advertising feature offered by Facebook with an audience reach of Facebook users.

Advantages of Using Facebook Ads

There are several advantages of using Facebook Ads, namely:

Customizable Budget

Budget is one of the most important factors for your business. Through Facebook Ads, you can set the appropriate budget for your ads. Facebook Ads and other digital ads in general also tend to be cheaper than conventional ads.

Effective Targeting

The ads that you create on Facebook can be tailored to your target business. Starting from data on age, gender, location, interests and others you can specify. This will make your ad more effective because it fits a more specific market.

Wide Target Range

More than 150 million users on Facebook in Indonesia as of January 2020 at least you can reach from ads. Forget location restrictions to grow your business. By advertising digitally, you have the opportunity to reach all locations, even the whole world.

Advanced Analysis

Data is the new gold . That is, the data obtained from the results of the ad is important. Starting from impressions, reach, CTR, conversion rate, and others are available for you to further analyze. You can also measure the success of your ad campaign. Determine the effective and not for your next advertising campaign.

Increase Brand Awareness

Facebook users check  their news feed  several times a day. This is an opportunity so that your target market can repeatedly receive exposure or  exposure to the ads that you have installed. Even if your audience isn’t interested at first, they can potentially help you build trust by keeping them running for a longer period of time.

The five points above are some of the many other advantages. If you’re already sure about using Facebook Ads, learn how to create ads on Facebook in the following topics. Let’s get started!

How to Create Ads on Facebook

There are 4 steps to create an ad on facebook:

Create a Facebook page. A page that contains information and description of your business.

Login to Facebook Ads. Go to the Facebook ad page for business.

Create and define Ad campaigns. Starting from the budget, ad broadcast schedule, to the target audience.

Make payment.

1. Create a Facebook Page

Login to Facebook, then select the page menu and create a new page. Choose the type of page that suits your business. Complete the required information. After creating a page on Facebook, you can start creating Facebook Ads.

2. Login ke Facebook Ads Manager

Let’s continue how to create ads on Facebook, go to the Facebook Ads Manager page and then log in with the Facebook account that will be used to manage ads.

3. Create and Define an Ad Campaign

There are basically 3 basic flows for practicing how to create ads on Facebook. Starting from the campaign, ad set, and ad.

Campaign (Campaign) with a specific goal ( objective ). Example: You can choose traffic ( drive website traffic ) to lead people to visit your website . Each campaign will contain one or more ad sets.

Ad Set (Ad Set) can consist of one or more target audience that you are targeting. Example: Ad set 1 contains people who are in Jakarta. Ad set 2 contains people who are in Bandung.

Ads (Ads), each ad can contain a different image, link or text.

Campaign/ Campaign

Next, go to the Campaigns tab and click +Create .how to make a campaign on facebook ads

After that you will see the following page:how to make ads on facebook campaign goals

Determine the advertising goals you want to achieve. Facebook ad objectives are divided into 3 different categories. Awareness, Consideration, and Conversion.

Awareness _

Brand awareness: Aim to increase brand awareness of your business and reach people who may be interested in your products.

Reach ( reach ): Show ads to as many users as possible according to a predetermined target.

Considerations _

Visiting Traffic: Aims to send people/ traffic to your website or app.

Interaction: Aims to get interaction on a post. Example: Likes, comments, or responses.

App install: Invite people to install/install your app.

Video views: Get people to watch the video you’re promoting.

Lead generation: Generating leads , such as email addresses, for people who are interested in your business.

Messages: Invite people to send messages.

Conversions _

Conversions: Aims to generate conversions/sales on your website (To do conversion tracking you need to install the Facebook Pixel which is discussed in the points below).

Catalog Sales: Show ads about your product catalog.

Store Visits: Aim to get people to visit your offline store.

Some of the things above are an explanation of each advertising campaign objective. Choose the one that suits your purpose. Example: if you want to create an ad in video format, it’s a good idea to choose the video serving option. If you want to create an ad with the main focus on increasing sales, you can choose the conversion option.

In this tutorial we will select a destination with the Visit Traffic option.

Ad Set/Ad Set

Budget and Schedule

Determine the budget amount. You can choose between a Daily Budget or a Promotion Period Budget. Also specify a start and end date.


Determine your target audience based on location, age, gender, and other detailed targeting such as their demographics, interests, or behavior on social media.

Custom Audience

Use custom audiences to reach people who have interacted with your business in the past. Example: people who have visited your website .

This technique can be called a remarketing strategy , which is when you target your ads to people who already have an interest in your business and have the potential to have a higher conversion value.


Fill in the Ad Name and Identity of the Facebook Page and Instagram Account.

Ad Setup. Select Create Ad and the desired format. In this tutorial we will choose Single Image.

Advertising Materials. Select the desired image or video. Don’t forget to pay attention to the appropriate image specification recommendations from Facebook. Images that contain too much text may experience decreased delivery or may not be displayed at all. You can check first, what kind of image will you use in the Facebook image text check .

Also specify the destination, which can be a website or Facebook Event, then select the appropriate Call-to-Action (CTA) button. Example: Learn more, Buy Now, and others.

Done! Now your ad is ready to be published. Click the Publish button.

4. Make Advertising Payments

The final step for how to create ads on Facebook is payment. You can enter your credit or debit card data as shown in the following image.

You just need to follow the available payment steps and you’re done!


Apparently, it’s not difficult to understand how to make ads on Facebook? The use of advertising on Facebook Ads will certainly be maximized if you have a website with cloud hosting that is safe, fast, and always reliable!

We are ready to help you have a fast, safe and always reliable website with various hosting services and 24/7 support from the legendary We Ninja Support. Hopefully you can grow your business with this guide on how to create ads on Facebook. Good luck, greetings online success!

3 Ways to Connect Internet to Computer from Mobile Phone

Connect Internet to Computer

How to connect internet from a Mobile Phone to a laptop or computer will be very useful for you to know. Especially when you can’t find WiFi or Hotspot. With an internet connection from an Android phone or iPhone, you can surf with a laptop or computer anywhere. Connecting an internet connection from your Mobile Phone to a laptop or computer will use the internet quota from your cellular phone number. So make sure the credit or internet quota on your Mobile Phone is enough.

Connecting the internet to a laptop is not the same as connecting the internet to a Mobile Phone. Laptops or computers usually like to suck up more data quota because the size of web pages and background applications running on a laptop or computer on average consume more data. So before you learn how to connect the internet from a Mobile Phone to a laptop or computer, make sure the remaining data quota is still at least around 1 or 2 GB, or more is better.

Preparation Before Connecting the Internet from a Smartphone to a Laptop or Computer

The following are the steps that must be considered before connecting the Mobile Phone internet to a laptop or computer.

  • Make sure there is still a lot of data quota between 1 GB or 2GB
  • Make sure the battery is still full because it will consume a lot of battery power
  • If the battery is low, you can connect to the internet while charging the Mobile Phone battery
  • In addition, for smoother internet, make sure the signal on your Mobile Phone is full or can catch a 4G signal.

Advantages & Disadvantages of Connecting the Internet from Mobile to Laptop or Computer

Connecting the internet from your Mobile Phone to a laptop or computer or commonly called Tethering or Portable Hotspot will be very useful when your wired internet network or WiFi router in your home dies. When you connect to the cellular internet from your Mobile Phone, you will surf by relying on the cellular internet network from your provider. Connecting the internet to a laptop or computer has several advantages and disadvantages. Among them:


Flexible. Can be done anytime and anywhere without having to depend on Hotspot

Fast and Instant. Just a click, you can directly surf anywhere. HPSultan recommends connecting to the internet when connected to a 4G internet network so that the internet connection is faster

Practical. You don’t need to take a modem with you when you travel because it’s enough with an Android Mobile Phone or iPhone you can provide internet access to your laptop or computer at any time.

Cheaper. Because you don’t need to subscribe to many data packages and have many Mobile Phone numbers. Just use one Mobile Phone number and use the data connection, you can share the internet connection to your laptop or with anyone.


Waste of Quota. Because there are more programs that run behind the laptop screen and usually consume a larger data quota

Waste of battery. When connecting the internet to your laptop, your Mobile Phone will constantly emit a portable WiFi signal. This of course will make the battery run out quickly

Internet Speed Must be High. It is recommended to connect the internet to a laptop when the Mobile Phone is connected to a 4G LTE network because browsing and connecting will feel faster. Therefore, if you only connect to a 3G network, your internet will crash.

How to Connect the Internet from Hp to Laptop or Computer Via Hotspot

After we know what to prepare before connecting the internet from a Mobile Phone to a laptop or computer along with its advantages and disadvantages. In the following, HPSultan will tell you how to connect the internet to a laptop or computer from an Android phone or iPhone.

1. How to Connect Internet on an Android Phone to a Laptop/Computer

  1. Go to the Settings menu or Settings
  2. Select the Portable Hotspot or WiFi Tethering menu
  3. Activate it then Set Up SSID (WiFi name) and WiFi Password
  4. Setting SSID and Password to prevent everyone from using your Hotspot network
  5. When it’s finished, you can turn off Portable Hotspot or WiFi Tethering again.

Besides being able to go through WiFi, Android phones can also connect the internet to a laptop via a USB cable or Bluetooth. The method is the same as activating Hotspot or WiFi Tethering. It’s just that to connect the internet with a cable you have to plug in the USB cable first. Likewise with Bluetooth, your Mobile Phone and laptop must be connected to each other via Bluetooth.

2. How to Connect iPhone Internet to Laptop/Computer

Your iPhone or iPad has a Personal Hotspot feature that allows you to share your cellular data connection to your laptop or computer. It works the same way as Personal Hotspot on Android. How to connect the internet from iPhone to laptop or computer are:

  1. Go to Settings then select Cellular
  2. Click Personal Hotspot click the slide button to activate it.
  3. Set or change the WiFi password before connecting the internet to your laptop or computer.

To connect the internet from your iPhone to a laptop or computer, just activate the Personal Hotspot feature then look for your iPhone’s name in the WiFi list and then enter the password. To turn off the Personal Hotspot feature, simply slide the Personal Hotspot switch back to the OFF position.

3. How to Connect Hp Internet to a Laptop/Computer with a USB Cable

The third way is to connect the hotspot to a computer with a USB cable. This method can be used for Android and iPhone users. How to? Come on, follow the steps below!

  1. The first step is which USB cable do you want to use
  2. Connect the USB cable with the laptop that you will use
  3. If it’s finished, an option will appear on the Mobile Phone screen
  4. You can select a hotspot tethering option then check
  5. Wait a moment and the internet from your Mobile Phone can be used on a laptop like using a modem

You can apply the above method to connect the HP internet to a laptop or computer on an Android or iPhone Mobile Phone. But Sultan reminds me again, before connecting the internet to a laptop or computer from a Mobile Phone, make sure your data quota is sufficient, the battery is full, and you are connected to the 4G LTE internet network. Hopefully this article can add to your knowledge. Thanks for reading.

Great! 13 Instagram Marketing Tips and Strategies for Your Business

Instagram Marketing

Instagram Marketing Tips and Strategies. Currently, the use of social media is not just for posting photos or videos. Social media is also used to sell business products that we have. One of the most influential social media on the sale of a business’s products is Instagram.

Instagram is one of the social media that has a big and important influence in a business. Until now, Instagram already has 700 million users and every day about 60 million photos are shared and can give 1.6 billion likes.

Instagram is the most popular application for sharing photos and videos. This is one of the reasons why Instagram has various benefits for business people to build and develop a business brand.

Maybe many of you are wondering, how to use Instagram to support your business. Well, in this article, we will cover all about Instagram for business.

But before you start marketing your business through Instagram, it’s a good idea to read about how to create a business Instagram account .

Instagram Marketing Photo by Solen Feyissa on Unsplash
Instagram Marketing Photo by Solen Feyissa on Unsplash

Optimization of Brand Identity on Business Instagram Accounts

When you’re done creating an Instagram account for business, make sure you follow these tips.

1. Optimize Your Username and Bio

To make your account easy to find, your Instagram username should be the same as your username on your other business social media profiles.

In addition to your username, the information that appears on your public profile is your website (a column for the URL, which you can use to promote new campaigns or content on your website) and a short bio.

Use your bio to explain what your business is and what people can expect from your Instagram account. You can also include some branded hashtags that your followers might use.

What are branded hashtags? Branded hashtags is a hashtag that you can use for promotional activities, product launching, contests or quizzes, and events.

With branded hashtags, people can simply search for and follow those hashtags to know all about your business.

One brand that has successfully used branded hashtags is South by Southwest. Since 2007, all Twitter users can type #SXSW into the search box and they can immediately see what people are tweeting about the event.

2. Use Attractive Instagram Profile Photos

A business Instagram profile photo is usually your company logo. As with usernames, using the same profile photo on all your social media profiles will help people recognize your brand.

Keep in mind that your Instagram profile photo has a circular format, so make sure first that your picture looks good in that format.

Instagram recommends a diameter of 110 pixels for your images. But, just to be on the safe side, it’s a good idea to use larger images as they will also get bigger when opened on the desktop.

3. Follow other Instagram accounts in the same industry

To get started, you should first follow other Instagram accounts. You can follow other businesses related to your business or find influencers in your industry. You can also follow other accounts that are relevant to your business.

Instagram’s demographic is very broad, so make sure you know what kind of audience you want to target. You can leverage hashtags in your industry to strengthen your presence on Instagram.

You can also leave comments on photos of other accounts and follow people who are participating in conversations on various accounts. This is one of the steps that can help you grow your Instagram following quickly.

Don’t forget to also promote your Instagram username on your website and other social media profiles for cross-promotion.

3. Maintain Consistent Content Publishing

To have a successful Instagram account, you must be able to maintain your Instagram presence.

To do this, you must be active on Instagram. For example, post a photo or video every few times – at least once a day. You can also repost or re-gram photos or videos from other accounts if they are relevant and related.

Don’t post too often – for example, every hour – because this can make your followers tired of seeing your account on their timeline.

4. Determine the Purpose of Creating an Instagram Account

Just like any other way of marketing, using Instagram for your business also requires a strategy. What do you hope you get by using Instagram for Business? The objectives of your marketing strategy can be integrated with your overall business objectives, for example:

Increase sales

Increase traffic to your website

Increase brand awareness

Increase customer satisfaction

Build connections with influencers

13 Tips for a Successful Instagram Marketing Strategy

With a business account, you need to put together a marketing plan to build a strong community and see concrete results for your business. Your strategy should include the following four points:

1. Pay Attention to Content Upload Time

One of the things you should do with regards to posting time is to have a regular posting time without bothering your followers with excessive updates.

One way that you can do to choose a schedule is to do the test at a different time and see the results. Which post has the highest engagement (or customer engagement – usually in the form of likes and comments).

Once you see which time is most appropriate, enter that time in your content calendar or editorial calendar to schedule the time of your Instagram posts.

2. Define Content Theme

Choosing content with different themes helps your business ensure that your customers will not be bored with your content.

Also, different content can help you achieve different objectives. For example, the Instagram account of a school whose objective is to increase brand awareness and find new students could choose contests, alumni stories, and campus life as the main content themes.

3. Buat Content Guidelines

Instagram a brand should have their own style to distinguish their account from other brands so that your brand can be memorable.

Try creating a guideline for your Instagram posts; would you like to use emoji in your caption? Do you want to use formal or informal language for your captions? Would you like to use illustrations for your posts? These style guidelines should help you make your Instagram account distinct, consistent, and memorable.

4. Create Engagement Guidelines for Replying to Messages and Comments

This guide was created to determine how your business should interact with other accounts on Instagram, from liking and commenting on other account photos to responding to comments that enter your business Instagram account.

5. Use a Consistent Visual Style

A study from WebDam on visuals on social media found that 60% of well-known brands on Instagram use the same filter on every post.

By using the same filter in all your photos, your business Instagram account will have a style that your followers will easily recognize. Because one of your goals in using Instagram is to get likes and comments.

The easier it is to recognize your photos, the more likely your followers will like and leave comments on your photos.

To help you create consistent visuals, you can use editing apps like VSCOcam and Enhance. Both of these apps provide filters and editing options that can help you find a style that fits your brand.

6. Specify the Subject you want to display

Visually, you need to determine what content you want to focus your account on. Of course, if you sell clothes, the photos that you will upload on your business Instagram account are photos of clothes.

If you own a restaurant, of course you will upload pictures of the food from your restaurant.

But, of course once in a while you are allowed to upload images that may not be related to your business, but can be interesting posts for your followers. For example, photos of pets or photos of your business staff to make your profile more personal.

7. Gunakan Branded Hashtags

Even though Instagram is a visual-first social media, there are non-visual elements you need to add to your Instagram brand, such as caption styles.

One popular technique is branded hashtags. This doesn’t mean just using your company name as a hashtag. You can also create hashtags that symbolize and represent your brand and encourage followers to share photos that match that hashtag.

8. Identify Followers

Your business will not succeed on Instagram by simply copying the strategies of other brands. What works for Starbucks or Red Bull will not work for financial institutions or non-profit organizations.

Pay attention to your audience and make sure you cater to their interests and desires. See what’s working for your business on other social networks, what content your audience is sharing on Instagram, and how they interact with your competitors or similar brands.

9. Think Creative

Take a picture, add a filter, and post. These three steps are indeed the basic steps of using Instagram.

It might have worked when Instagram was still in its infancy, but this platform has changed a lot and now offers many opportunities for businesses to share a wide variety of engaging and interactive content.

Here are some ways to get out there and be more creative with your Instagram content.

10. Always Use Captions on Posts

Instagram may contain eye-catching visuals, but don’t overlook the captions that accompany each photo. Captions provide a great opportunity for your business to tell a story.

Instagram captions allow you to expand on an image, provide context, and even make your followers laugh (especially if you enjoy using emoji).

11. Use the Album Feature on Posts

You can add up to 10 photos and videos to a single Instagram post. This feature gives users the opportunity to scroll through and view each content individually. This album offers businesses a way to combine photos and videos to tell stories and convey information in a very engaging way.

12. Leverage Instagram Stories for Short Content

Instagram stories have garnered an average of 250 million daily users. This is proof that businesses should be able to use Instagram Stories to promote their brands. Instagram stories can be the perfect tool for businesses to get creative and create eye-catching photos and videos.

13. Collaboration with Influencers

Identify influencers on Instagram who are relevant to your brand or industry, and start building relationships.

Give them control over your account for one day for takeover, or contact them to collaborate on sponsored content on their own account.

Sponsoring them with your product or service can be a great way to expose your brand to the larger Instagram community.

While many influencers will charge you a fortune if you want to work with them, you can certainly find influencers who may have fewer followers and reach but still fit within your budget.


With 700 million monthly active users, Instagram’s power and reach is undeniable. Instagram did start out as a simple photo app.

But now, Instagram has undergone many changes and become a platform that allows users to build a visual identity for their business

It’s important to remember that Instagram users value high-quality content. Create photos and videos that provide your audience with interesting information or showcase your brand in a new and unique way. Optimize your content by writing an entertaining tone that drives engagement (customer engagement).

Maybe the idea of creating and managing a platform that captures your brand’s visual identity sounds intimidating at first. But you have nothing to fear because Instagram makes it fun and easy. Follow our guide above to get the most out of your Instagram marketing strategy.

If you have any questions about Instagram Marketing Tips and Strategies, leave a comment below! Hope this article helps!

What is Social Media Marketing? Check out the Complete Guide here!

Social Media Marketing

Social media marketing or social media marketing is one of the branches of marketing that is currently being loved.

In short, social media marketing is a marketing method that utilizes social networks as a platform to promote a business.

If you want to learn about the basics of social media marketing, you’ve come to the right place.

In this article, We shares all the information you need to know about social media marketing, from what social media marketing is to the most effective strategies you can try.

Social Media Marketing (SMM) is the process of marketing a business, service, or product through social networking sites such as Facebook, Instagram, Twitter, and TikTok.

But more succinctly, social media marketing is the act of creating content and sharing it via social media to create interaction between a business and its target audience.

According to Neil Patel , a marketing expert , social media marketing is an effort to market products through various social media either organically, paid ( ads ), or through various  networking strategies .

The main goal of social media marketing is to build a relationship between a business and its audience through interactive ( engaging ) content.

The higher the engagement of content on social media, the more likely it is that the content will be shared by people.

Currently, social media is dominating the internet with 4.2 billion users worldwide. So, it’s only natural that you want to use social media as a marketing channel .

Indonesia itself is estimated to have more than 256 million social media users by 2025.

The reason is, there are also many other businesses that have that thought. Currently, the level of competition in social media marketing is much tighter than the previous 5-10 years.

But with the right strategy, your business will be able to reap the maximum return on investment ( ROI ) from social media marketing.

According to a report from the Central Statistics Agency, 92.5 percent of Indonesians with internet access use social media. From these data, it can be concluded that the demographic reach of social media is very broad.

By forming a good social media marketing strategy , your business can easily reach various target audiences more efficiently.

Apart from increasing marketing efficiency, social media marketing also has several other benefits for businesses. Here are some of them:

1. Increase brand awareness

Introducing your business to your target audience is of course the main goal of your marketing efforts — social media marketing is no exception .

When compared to traditional promotion methods, social media offers an easier and faster way to reach more people.

In other words, you can use social media marketing to reach more people without the need to spend money and time renting advertising spots on television or billboards on protocol roads.

The more often people see your content on social media, the faster brand awareness for your business will be formed.

In addition, using a similar visual style for various social media can also increase brand awareness for your business.

For example, Gojek has accounts for all popular social media such as Facebook, Instagram, Twitter, and TikTok using the same logo to strengthen their company’s brand awareness .

Thus, all netizens will be able to recognize the official Gojek account based on the logo and the green-and-white color scheme used.

2. Spark a conversation about your business

A strong social media marketing strategy can create a conversation about your business, product, or brand on the internet.

In general, products that are quite popular will automatically be discussed by netizens. However, there are also some brands that intentionally create viral campaigns to increase the visibility of their products.

Just take as an example the social media marketing strategy from Netflix Indonesia.

Netflix social media account admins are built with witty, flexible, and sometimes annoying personas through content choices, captions , and replies to comments like the example below.

This character will feel more ‘human’, so it will provoke more interactions such as likes , shares , and comments .

In addition, these characters will also cause conversations about the administrator of the Netflix account on the internet — which will indirectly increase the visibility of the company.

Social listening is an attempt to monitor conversations about a topic in a social context.

This method can help you find out what things are discussed and considered important by the target audience.

With social listening, you will be able to find out the problems your target audience is facing, so you can create content related to solving these problems.

For example, JobStreet Indonesia shares content about tips to avoid boredom at work.

This topic could be the result of social listening which shows that many people complain about boredom while working on social media.

3. Drive traffic to your website or online store

One of the biggest benefits of social media marketing is to increase traffic to your business website .

If your business sells products through a website or online store, then social media marketing can be used to increase traffic to these sites, thereby increasing the chances of transactions.

But getting traffic from social media alone will not be enough to increase sales on your website or online store.

You will still depend on various other marketing strategies to optimize the conversion rate ( CRO ) of visitors to customers.

Various social media also have a feature to embed a link either through the bio or other features such as swipe up from Instagram Stories.

If you don’t have a website for your business yet, you can start making one starting from Rp. 20 thousand per month, you know !

4. Improve the quality of customer service

A survey from Microsoft shows that 96 percent of people worldwide think that customer service is an important factor in determining their loyalty to a business / brand .

The same survey also found that around 30 percent of people have used social media to complain to a brand .

Therefore, you can use social media as a customer service channel to increase your customer satisfaction and loyalty.

As technology develops, there are more and more social media options that can be used. However, some social media have different content preferences and user types.

Then, which social media is the most suitable for marketing your business? Check out the explanation below.

1. Instagram

Instagram is a visual-based social media. You will be required to create content with attractive and prominent visual aspects in order to attract the attention of Instagram users.

Therefore, you cannot rely on captions  to maximize the reach of your content.

In the context of social media marketing, Instagram is more suitable to be used as a promotional media in visual form such as catalog photos and cinematic videos.

However, Instagram also has various  engagement features that you can take advantage of such as Polls and Questions  that can be used in Stories.

In addition, you can also activate the IG Shopping feature which is useful for including product details in your posts.

2. Facebook

Currently, Facebook is the social media with the largest number of users worldwide. It’s no wonder that more and more companies are choosing to market their business on this platform created by Mark Zuckerberg .

Facebook also offers comprehensive features for businesses such as Facebook Ads, Facebook Pages, and even monetization features for video content like YouTube.

In addition, Facebook also houses two other major platforms , namely Instagram and WhatsApp, which means that the integration features between these three platforms are very good.

3. YouTube

YouTube is a  video sharing platform that is also a social media. This Google-owned website has great potential to be used as a content marketing channel with a very long video duration limit.

In addition to marketing products through long videos, YouTube has also recently launched a Shorts feature that you can use to promote your business through short videos.

4. TikTok

Despite being relatively new to the world of social media and video sharing platforms , TikTok is loved by more than 732 million people worldwide.

Although TikTok doesn’t have as complete features as other platforms on this list, the development of this application is promising to be used as a social media marketing channel.

TikTok already offers features such as advertising and shoppable videos that you can use to increase product sales directly.

Collaborative methods such as endorsements and product recommendations can also be used as an effective way to promote products considering that there are currently a lot of content creators on TikTok who are developing.

5. Twitter

In the first quarter of 2021, Twitter is used by more than 397 million netizens worldwide.

However , in the context of social media marketing , Twitter is mostly used as a medium for customer service and personal branding development .

This is because the majority of Twitter content is in the form of text and audio, thereby reducing the visual appeal that can trigger engagement.

6. LinkedIn

LinkedIn is a social media for professionals and businesses with a claimed to have more than 775 million users worldwide.

Given that LinkedIn is a platform for professionals and businesses, you should use LinkedIn if your business is B2B (business-to-business).

In general, there are several steps you can apply to form an effective social media marketing strategy .

Come on, let’s discuss.

1. Form Audience Profile

The first step to forming a good social media marketing strategy is to define your audience profile. Ideally, you need to establish an audience profile that aligns with your product’s target buyers.

Audience profile details may vary, but some of the basic information that is usually used to determine the target audience is age range, gender, occupation and interests.

By knowing your audience’s profile, you will be able to infer their content tastes which can then be used as a reference for how likely they are to buy the products your business sells.

2. Select the Platform to Be Used

After knowing the audience profile, then you can determine which social media can be used as channels for marketing.

Keep in mind that most social media have their own audience profiles.

For example, Instagram is dominated by users aged 18-35 years while Twitter is dominated by users aged 18-29 .

Make sure you choose the social media used by your target audience to increase the efficiency of your social media marketing strategy.

3. Create Content Your Audience Loves

After knowing the platform to be used, make sure you create content that suits the tastes of the specified target audience.

If most of your target audience uses Instagram, then you can be sure that they prefer visual content such as photos, infographics, or short videos.

If your target audience is on Twitter, then you can prepare content in the form of text and short images to provoke interaction.

In addition to creating the type of content your audience likes, you can also hold  giveaways to get new engagement and followers.

4. Schedule Content Publishing Times

In general, the time of publishing content does not have any significance in itself to the performance of the content.

But it’s a good idea if you still schedule the publication of your content when the target audience you want to reach is actively using social media.

Uploading content at leisure times such as after work and lunch hours can increase the chances of your content receiving  high engagement .

5. Monitor and Respond to Content Interaction

After publishing content, don’t forget to monitor all engagements received by the content.

Whether it’s like , share , or comment, all engagement can be translated into useful information for planning future posts.

In addition, make sure you also respond to any comments or messages related to your posts.

In this way, your content will be considered to have an active interaction so that social media algorithms will increase its visibility.

6. Evaluation of Content Results

Most social media already have  analytics features that can be used to measure the performance of uploaded content.

Information such as the number of views ( views ), likes , and comments can also be used to find out what aspects need to be improved and maintained from your content.

For example, if your video has been viewed by 1,000 people but has only been played 5 times, it’s possible that you chose a less curious thumbnail  .

Study other engagement information as well so you can maximize results from future posts.

After learning about what social media marketing is , examples, and how to create an effective strategy above, are you ready to start running it for your business?

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