Brilliant! 11 Online Marketing Strategy for Beginners

Online marketing or online marketing is any activity or business of marketing products or services through or using the internet. Even so, strategically, online marketing is more often used as the first step in building the reputation of a business. Many people use online marketing as a strategy to introduce their name to the public.

In using online marketing , a company can build its reputation by being active on social media. Many potential consumers use the internet to find information. By utilizing the medium of the internet, a company can introduce their name to the public and encourage potential consumers to seek more information about the company.k

There are various strategies that can be done in online marketing . But what needs to be considered is that the ways to market your business in online marketing are different from advertising . Online marketing strategies are more focused on promoting your business name subtly so it doesn’t look like you’re advertising a business.

Because most online marketing is personal and often tailored to the wants and needs of consumers, this strategy itself is also often used to build relationships and connections between a business and their customers.

Online Marketing Strategy

There are several online marketing strategies that you need to know. Here’s the explanation:

Focus on consumers

Marketing always starts with the consumer. In any business, the customer must always be the priority. Make sure yourself that you can understand what your customers want.

Start by asking a few questions about how your customers first discovered your brand and how their experience with your brand was .

In addition, you can also create a buyer persona . In short, a buyer persona is a character that becomes an ideal consumer for your product. To create a buyer persona, you can start by determining their demographic status such as age, education, field of work, and so on, as well as what they want and need from the products you offer.

In addition to knowing the consumers themselves, you also need to learn how they make decisions to buy your product. Some questions you can ask to better understand their mindset in deciding a purchase are:

  • How did they first find your business?
  • What makes them interested in becoming consumers of your product?
  • How do consumers decide whether they will buy an item?

Through these questions, you can better understand how a buyer becomes interested and decides to buy the product you offer.

Follow Conversion Funnel

If you already understand the consumer’s mindset, create a diagram called the Conversion Funnel .  This diagram is one of the important concepts in online marketing. The shape of the funnel itself can be different, depending on the needs.

Model AIDA

The conversion funnel  is a development of the AIDA model, otherwise known as the purchase funnel , which is part of traditional marketing. You can see the AIDA model in the diagram below.

Awareness – Consumers are aware or aware of the existence of a type of product or service.

Interest – Consumers begin to show interest in the product or service.

Desire – Consumers begin to have a desire to buy the product or service.

Action – The consumer takes the next step to buy goods or pay for services.

Conversion Funnel Online Marketing

Based on the AIDA model above, we can form a conversion funnel for online marketing. Conversion funnels take different forms, depending on the needs of a company. An example of a conversion funnel is the diagram below:

Awareness – In the early stages, consumers are aware or know of a type of product or service.

Consideration – At this stage, consumers show interest in the products offered and start thinking about buying them.

Conversion – This is an important stage where consumers who were previously only potential customers or potential consumers finally buy the product, turning them into your customers. This can be done by providing information to them to get to know the product more deeply.

Loyalty – At this stage, consumers are expected to become loyal customers of your business.

Advocacy – At this stage, consumers are expected to tell others about the products you offer so that more people are interested in buying from you.

From the two models above, you can see that all funnels have the same goal, namely:

Introduce the product to as many potential customers as possible

Build interest for potential customers

Provide information to potential customers so that they have a strong desire to buy the goods or services you offer.

Prospective consumers become your regular customers and buy goods or services from your brand .

By having a conversion funnel, you can develop a  better and more mature online marketing strategy. Customize your online marketing activities with a conversion funnel structure so that no steps are missed.

Use content marketing to connect with consumers

In online marketing,  content marketing plays a big role in building relationships with consumers and potential customers. In addition, content marketing also plays a role in increasing brand awareness of your business so that people know the existence of your business.

Good content marketing must start with a story concept that appeals to consumers. Storytelling for content marketing  can be difficult to write because content marketing should not act as a medium to sell the products you offer, but rather to introduce your brand to the public. In addition, you can also establish yourself as an expert in your field through content marketing.

Content marketing  is not only in the form of writing. There are many ways you can do to create attractive content marketing for potential consumers, for example videos.

As long as the videos you make are relevant to your product, they can be entertaining or educational. Content like this can also help you  increase brand awareness .

Apart from videos, e-books or e-books are another type of content marketing that you can create. You can publish an e-book on your website . Infographics can also be a type of content marketing that you use to explain complex topics.

Infographics help cover a complex topic in a simple way that is easy to understand. Another type of content marketing that you might be interested in trying is webinars. In short, a webinar is an online version of a seminar.

The cost required is not too much and webinars can also be accessed by many people from anywhere. You can invite an expert to be one of the speakers at the webinar you are holding.

Use email marketing to get in touch more personally with consumers

Of all online marketing strategies, email marketing is the most personal. Almost everyone has the habit of checking their email inbox almost all the time. This makes email marketing one of the strongest strategies in online marketing.

Email marketing is another way to communicate directly with audiences and consumers. You can send an email once a month or once a week, giving a summary of the interesting things that happened in your business in the last week or month, or commonly known as highlights .

Before sending an email you need to prepare a  mailing  list. How do you add an email to your email list ? You can take advantage of the content marketing strategies mentioned above to invite people to your website and get them interested in subscribing to emails from your website .

The obstacle that may be faced is the number of email subscribers who ignore an email because they think it is  spam or the subject of the email is less interesting. Therefore, pay attention to these three things when using email as a marketing strategy: content, relevance, and importance of the email.

The subject of your email is the first thing your recipient reads. Therefore, you must make sure that the subject of your email is interesting so that the recipient will be more interested in opening the email. Even so, remember to also give the email subject that matches the content of the email.

Another thing to watch out for is email delivery. Imagine if you have to send thousands of emails to a  mailing  list . Sounds troublesome, right? Use marketing automation software . In short, marketing automation is software  that is used to simplify marketing activities on various online platforms such as email, social media, websites, etc. You can schedule when you want to send emails so you don’t have to send thousands of emails manually.

Email marketing gives you the opportunity to focus on the consumer experience with your brand . Your email is also expected to make the recipient of the email turn into a loyal customer. The content of your email can be used to share content marketing content  so that at the same time, you are building a relationship with the recipient of the email.

Use affiliate marketing

Maybe you’ve heard of affiliate marketing, which is the internet marketing process where someone sells someone else’s product. Affiliate marketing  has now become a fairly popular internet business model. If a sale occurs, then an affiliate marketer will get a commission whose amount is determined by the product owner.

If you decide to apply affiliate marketing, you don’t have to worry. You only need to give a commission to the person who helps sell your product if someone buys the product through that person. In essence, you will only spend money if they are successful in selling your product.

So that people want to join your affiliates program , make sure that the process to join this program is not complicated. Treat  affiliates  like business partners . Basically, you work with them to achieve the same goal, which is to sell the goods or services you offer.

Social media marketing

What is meant by social media marketing is not just having a Facebook page or Twitter account. A strategy is needed to market a business using social media. The first thing to do is to see what your ideal consumer is interested in something on social media. After that, you can choose which social media is the most effective to use as a means of marketing your business.

For social media marketing, you can use analytical tools to help you monitor the social media statistics that you use. Based on the results of the analysis, you will also be able to continue to optimize and improve your social media marketing strategy.

The important thing to note is to take advantage of visuals on social media. Rarely do people want to read a lot of text, especially on platforms like Instagram and Twitter.

Remember that most people use social media to connect with friends, find photos, and find other entertaining things. Make sure that your social media content is entertaining and integrated with your other content, such as blogs and videos. Combined, they can increase traffic .

One of the advantages of using social media is that it allows you to interact directly with your customers. Make sure your posts on social media can get your consumers and followers involved. Shares and retweets on social media are very meaningful because they help provide free exposure for your company.

In addition, take advantage of social media to communicate directly with your consumers. Listen to what your customers have to say through social media. Take advantage of it to improve the brand experience to suit their desires.

Try using pay-per-click marketing

Pay-per-click (PPC) marketing is when you pay every time your ad that appears on a search engine or search engine is clicked. In essence, you buy website traffic  through advertisements placed in search engine results. Every time the ad is clicked, you will pay the search engine.

To run PPC, you have to do research and choose the right keywords . After that, you must use these keywords and choose PPC landing pages that will make visitors interested in the products you offer.

If you want to try using this method, you have to be careful about the strategy you take because this method costs money. It’s a good idea to do an experiment by spending a small amount of money before starting to give  a bigger budget to carry out this strategy.

Optimizing your website’s SEO

Maybe you’ve heard very often about SEO optimization. But SEO is an important and influential thing in online marketing. You cannot discuss online marketing without talking about SEO.

In online marketing, make sure that your SEO and user experience are aligned. Basically, user experience has a big influence on SEO. Currently, user experience is a factor that helps search engines to determine whether your website will appear on the first page or not. So make sure that visitors will not have problems when visiting your website .

When optimizing SEO, don’t forget to pay attention to the technical part of SEO and not just pay attention to the strategies. Think of SEO as a link between you as a writer and  search engines, to let them know that your website has quality content for certain keywords.


Content marketing is a big part of SEO. Don’t forget to create interesting content, in various types of content marketing as mentioned above. If you want more tips on SEO optimization, we have an article that gives you a complete guide to optimizing your website ‘s SEO.

Don’t forget to keep uploading content regularly. In addition to giving you constant activities every week, your audience will also get used to your schedule, later this can give you an advantage too, namely if your content is awaited by the audience, at least you have an audience who will watch/read the content you upload.

One more thing that you should pay attention to, if you intend to upload content in the form of videos to the website, make sure your website is not slow or error-free so that it can be relied on to show videos, because viewing videos through websites can also increase the number of  views , you know. Good luck for Online Marketing Strategy!

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