Important Tips to Engage Customers on Social Media. You’ve always heard this phrase, “Engage your customers!” This suggestion is true, but how do you actually do it? Every business is different so there is no step by step guide to follow.
But there are some things you can do, and when you combine them with intuition and reason, the steps you take can go a long way in gaining the attention of customers in the social media environment. After all, closeness with customers will help your brand a lot and be an important step towards sales.
It’s true, social media can have a huge impact on business. Even single entrepreneurs can have a global presence by using the right social media. With a strong, optimized website with the right words and phrases, a small business can have big recognition.
Another advantage of social media is in terms of price. Using social media means you don’t have to pay for newspaper ads. You don’t have to hire a media company to buy airtime on radio and TV.
You just have to take advantage of the free and minimal-cost opportunities that social media provides. And of course, you need to create content and information to post that will keep your customers interested.
Here are some ways you can do to attract attention and approach customers to increase social media engagement:
Find Customers to Increase Social Media Engagement
The first thing you need to do before engaging customers through social media is find them. Although most of your customers have profiles on several large sites, they are likely to spend more time on only one site or use it for different purposes (for social or work purposes).
Knowing which sites they use frequently makes it easier for you to approach them.
The most effective way to know which site a customer is coming from is with closed loop marketing, which tracks customers from lead source to customer.
You might think the site with the most leads is the best, but that’s not always the case. Nowadays it is quite easy to implement a close the loop because many marketing software packages provide this service.
Adding Customers To Your Network Or Network
After finding customers, what you next do is add them to your network. This will make it easier for you to attract, approach, and engage them.
One of the simplest ways to do this is to form your own group and promote it to customers on the website and product documentation. Tell customers about the benefits of this group, for example customers can get news and announcements, strategy guides, feedback, and so on.
If you don’t want to form a group, you can always promote your company page on Facebook and/or LinkedIn.
Sharing Good Content
When trying to approach and engage customers, don’t just share company news or promotions. Make sure you provide valuable content. Also know how to increase post rank on Google . When you provide content that customers want to read, they will keep coming. You can then do a marketing message. Some examples of the content you need to create:
- Tips for using your product
- Industry news
- Strategy or methodology guide
- Customer case studies
- Benchmark report
- Great blog article you found
Vary content and share something with subscribers at least weekly. Don’t be afraid to experiment with your content by finding out what types of content get the most clicks. Once you know what works, multiply the content. But don’t forget to test it first to see if the customer’s tastes change.
Actively Engaging Customers
Apart from sharing content, you need to always engage your customers. When all you do is share content, you’re still building a network and getting readers. But to build customer loyalty, you need to approach your customers to make them feel special.
This doesn’t mean texting them or posting them on the wall like a close friend. But what you want is to communicate with them.
If you have a group or forum, don’t just answer questions, try asking questions and engaging them in discussions. Follow your customers and promote great blog articles they write or retweet what they post.
One thing that isn’t easy about using social media and content marketing as a way to engage customers is the time it takes. You need to find customers, get them into your network, engage them, and keep them interested in your content. This all didn’t happen overnight.
Eventually, you’ll get the benefits, but you shouldn’t stop for a few months. If you’re not getting the results you want, try changing tactics, but don’t stop. If nothing works, think about how your competitors do the same.
Listen to Your Customers
One of the tips for social media engagement is to listen to customers. Read all comments on the Facebook page. See what people are saying about you, your industry and your competitors. This will give you a great view of what your audience is thinking and feeling, thus opening up opportunities to approach and grab their attention.
Ask Questions to Start a Conversation
First make sure your question is a good question, a quality question. The question you really want to answer. What a good question means here depends on the type of business you are in. But as a general rule, make questions open-ended, positive, business-relevant, and most importantly, interesting.
Answering Questions to Start a Conversation
Your audience will ask questions through social media channels. You should always answer them, even if you don’t have an actual answer. You can also answer tweet questions about your industry even if the questions aren’t specific to you.
For most customers, they often forget that there is a real person behind each Facebook or Twitter profile. Use each interaction as your opportunity to change that perception by using their name and initials.
Easy to Find and Follow
Make sure your Twitter, Facebook and other social media icons are visible on all your digital communications and websites. This icon should be large enough to catch the reader’s eye as they scroll through the page. This will make it easier for customers to “like” or “follow” you, and find you for some reason.
Promoting Other People’s Content
Apart from promoting your own content, you can also share other people’s content. Whether it’s a tweet, blog post, or even something a competitor is doing, or sharing something from other people that will create a community. And it makes community members more likely to share your content too.
If you are confident enough to feature competitors on your website, consider publishing guest articles from one of your competitors or friends in your industry. This shows that you are very interested in sharing relevant content, even if it is not your own, with your community.
Social Media Services
If customer service is important to you, and rightfully so, then assign someone or a team, depending on the size of your company, to set the customer service strategy on social media. Monitor social media channels like Twitter and Facebook.
You not only follow up on customers who post negative reviews or complaints, but also engage and thank customers who post positive comments to increase social media engagement.
One of the social media strategies is content marketing. Identify which marketing strategies can provide social media engagement and increase traffic to your blog.
When you post information about your product or industry, you will become a valuable resource for customers. The key is not to promote yourself. Create blog posts and articles, and share information about what’s going on, not only as it relates to your company but also the industry you are in.
An important point that you should not forget, if you keep posting advertisements, promotions and so on, customers will feel tired of following you. What’s worse, they won’t share your content with other people, which is a great way to get new leads. So even if a marketing message is necessary, don’t overdo it.
Repurpose Your Content
One of the fastest ways to create new content is by repurposing content from your blogs and articles. For example, extract a sentence or two from an article or blog post and turn it into a tweet. Or in short, take a great quote from your article and pin it to Pinterest. You can also create a slideshow of your articles with attractive graphics.
One part of content marketing is article consolidation. Set up daily Google alerts for articles, blog posts, and news related to your product and industry. From these alerts you can get information that may be of interest to customers.
Share the article on Twitter, Facebook and other social media channels. Once a week, take 5 or 10 articles from the top page that you have read and create a blog post.
Use LinkedIn to Engage Customers on Social Media
Participate on LinkedIn, not just with a personal or company profile. Engaging yourself in LinkedIn groups is a great way to engage with your community. LinkedIn currently allows you to publish articles and blog posts so you can expand your reach.
Do the Youtube strategy. After Google, the most used search engine is YouTube. Posting valuable informational in youtube is a powerful way to reach customers and prospect them.
Again, you need to put value first and your content shouldn’t be promotional, although it’s okay to include a line or two of promotion at the end of the content or in the content description. Any promotion you do should be subtle.
If you’re not sure how to get started on YouTube, here are some tips that can help:
You don’t need to have a professional studio. The iPhone camera is more than adequate for YouTube contents.
You’ll need to have high-quality audio, so use a microphone to work with your camera or iPhone. People can still forgive you if you don’t have good quality contents, but they’ll quickly leave if your audio is bad.
Creating content for your contentss is not difficult. Simply review your articles and blog posts and repurpose the content for your contents.
To make it more interesting, install a software program to edit your content. If you have a Mac, you already have the software on your computer.
It’s important to remember that social media is not a one-way street for engaging with customers. It’s about connecting and creating relationships.
You don’t post content and walk away, you need to drive social media engagement and have conversations with your customer community. This means interacting with followers and responding to their comments.